How Performance Marketing Software Improves App Install Campaigns

Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it needs extra technical knowledge than regular GTM and may present additional costs, it can cause better accuracy and more trustworthy data


Pixel tracking uses a piece of code to register conversions on your website. It's easy to set up and less prone to advertisement blockers.

1. More exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having trouble with transforming internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.

Server-side monitoring is an extra protected option that aids to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.

Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more possession over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.

2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra reliable for services looking for to adjust to these changes.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change exactly how they manage cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.

In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be susceptible to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that uses a small piece of code on your webpage to collect information from customers.

4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics tools best social media ad tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it usually extra trustworthy. Because of this, it's less prone to information obstacles triggered by things like a broken link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.